Earlier this year, just hours before the prestigious Queen Elizabeth Stakes at Royal Randwick, an interview took place with Juan-Carlos Capelli, the Vice President of Longines. During the polite conversation leading up to the interview, Mr Capelli—a man whose extensive travels would evoke envy in even the most seasoned adventurer—was asked whether he enjoyed watching the global parade of horse races and show jumping events as much as riding horses, a passion he has pursued since childhood. With a sweeping glance around the elegantly adorned room, Mr. Capelli responded with a smile, "Sports and glamour—what's not to like about that?" His words perfectly encapsulated the allure of the events he so frequently attends.
Shared Values of Tradition, Elegance, and Performance
When questioned about Longines' decision to sponsor the Queen Elizabeth Stakes, Mr Capelli explained that the brand shares fundamental values with the event, particularly in terms of elegance, tradition, and performance. These shared values are deeply ingrained in the history of Sydney's horse racing culture, which dates back to the very first horse race held in Hyde Park in 1810—an event that took place two decades before Longines was even founded. This long-standing tradition in Sydney aligns seamlessly with Longines' own heritage, which spans over 180 years. The brand's commitment to equestrian sports goes far beyond mere sponsorship; it reflects a deep-seated passion for the sport that has been a part of Longines' identity for generations.
This affinity for equestrianism is not a recent development. Longines' involvement in the world of horses can be traced back to as early as 1912 when the brand sponsored an international show jumping event. However, even before this, in 1878, Longines had already made a significant contribution to the equestrian world by developing its first chronograph movement. This groundbreaking timepiece featured an engraved motif of a jockey and his mount, symbolising the brand’s dedication to precision timing in horse-related sports. Mr Capelli confirmed that this watch was indeed Longines' first chronograph movement, marking a pivotal moment in the brand's history. The 20H calibre, patented by the renowned watchmaker Alfred Lugrin, was the first Longines timepiece specifically designed for accurate timing, a value that remains at the core of the company’s mission today.
Innovating Sports Timing for Future Generations
Longines' connection to equestrian sports is further demonstrated by its ongoing efforts to enhance the experience for both participants and spectators. Mr Capelli articulated the brand’s goal of elevating the profile of horse racing and equestrian events through continued innovation in sports timing. The importance of precision in elite sports was emphasised, along with Longines' commitment to improving all aspects of timing, not just for the riders but also for the audience. By providing more detailed timing information, including splits and other creative methods of measuring time, Longines aims to make these events more engaging and exciting for spectators. The vision for the future involves the development of new technologies that will make horse racing and equestrian events even more thrilling and enjoyable.
Horses have always been central to Longines' identity, a reflection of the brand's deep roots in tradition and heritage. The company’s hometown of Saint-Imier is not only rich in history but also the birthplace of the Franches-Montagnes, the only remaining Swiss horse breed. This unique heritage has naturally intertwined horses with the essence of Longines, influencing the design and craftsmanship of its timepieces. From the very beginning, Longines has celebrated this connection by incorporating equestrian motifs into its watches. The oldest of these creations dates back to 1869, just two years after the establishment of the brand's factory. This early timepiece marked the beginning of a proud tradition of equestrian pocket watches, a heritage that Longines continues to honour through its Equestrian Pocket Watch collection.
The early pocket watches created by Longines were more than just decorative pieces; they were designed with a focus on precision and performance, qualities that are essential in equestrian sports. As early as 1878, Longines made a significant impact by developing its first chronograph movement, which was housed in a watch engraved with the image of a jockey and his horse. This innovative timepiece quickly gained popularity on American racetracks during the 1880s, where it was highly regarded by jockeys and horse enthusiasts for its accuracy and elegance. Longines' commitment to the equestrian world was further solidified in 1912 when the brand supported a show-jumping competition in Lisbon, Portugal. This event marked the beginning of a relationship with the equestrian world that has only grown stronger over the years and continues to flourish today.
Shared Values
The enduring relationship between Longines and the equestrian world is not a mere coincidence; it is built on a foundation of shared values. Both Longines and the equestrian community are rooted in a long tradition, passed down through generations, ensuring that the essence of their respective legacies remains intact. This shared respect for tradition is evident in the meticulous craftsmanship of Longines watches and the timeless elegance of equestrian sports.
Furthermore, Longines and horse lovers are united by their mutual appreciation for elegance. Whether wild and untamed, meticulously trained for sporting events, or simply cherished companions in leisure, horses possess a natural grace and beauty that enhances the elegance of those who interact with them. Similarly, Longines watches are a symbol of sophistication and style, a guarantee of elegance for those who wear them. This mutual admiration for refinement and poise has strengthened the bond between Longines and the equestrian community.
Finally, the pursuit of performance is a driving force that connects the world of Thoroughbreds and the art of watchmaking. In both fields, precision and excellence are of utmost importance, and the quest for perfection is unending. Over the years, countless equestrian competitions have relied on the quality and reliability of Longines' chronographs and timing instruments. These devices have played a crucial role in capturing and recording the most spectacular achievements in equestrian sports, ensuring that every moment is measured with the highest level of accuracy.
Longines' long-standing history and unmatched expertise make it the ideal partner in equestrian sports, a role the brand fulfills with great pride and dedication. The brand's involvement extends to top equestrian federations and the most prestigious events in flat racing, show jumping, dressage, driving, and eventing. Throughout the past century, Longines has been the trusted timekeeper for countless equestrian competitions, its name synonymous with precision and excellence in the sport. This enduring relationship not only highlights Longines' unwavering commitment to the equestrian world but also reflects the brand's core values of tradition, elegance, and performance, values that continue to drive its success and reputation in both the horological and equestrian communities.