Monmouth Park and Woodbine are set to join Hipica TV's Spanish-language online broadcast lineup starting Friday. Hipica TV, owned and operated by 1/ST Content, is available on YouTube and Livestream. Since its launch in 2019, Hipica TV has grown into one of the most robust social media platforms in horse racing, boasting over 240,000 subscribers on YouTube and achieving more than 60 million views annually, including 720,000 unique viewers every 90 days.
The channel is the exclusive Spanish-language home for 1/ST Racing's premier properties, Gulfstream Park and Santa Anita Park, and serves as the official Breeders' Cup broadcast in Spanish. Aidan Butler, President of 1/ST, highlighted the significance of this expansion:
“Hipica TV has a proven track record of reaching the underserved Spanish-speaking audience, which presents a growth opportunity for horse racing. We are pleased to welcome the prestigious Monmouth Park summer season and the international excellence of Woodbine to our channel and collaborate with them to build their exposure.”
Adding Monmouth Park and Woodbine to Hipica TV's lineup not only enhances the channel's offerings but also aims to increase the exposure of these prestigious racetracks to a broader Spanish-speaking audience.